Search has changed. People aren’t just typing into Google anymore, they’re asking ChatGPT, Gemini, Perplexity and Claude. If your website isn’t built to be understood, cited and quoted by AI systems, you’re invisible to a growing share of your audience.
At Guernsey Donkey SEO, we cover the full spectrum of modern search optimisation:
• AI SEO — structuring your content and technical setup so AI-driven search tools can crawl, parse and rank it.
• GEO (Generative Engine Optimisation) — getting your brand surfaced and cited inside AI-generated answers.
• AEO (Answer Engine Optimisation) — targeting the direct-answer formats used by voice assistants and featured snippets.
• LLMs — understanding how Large Language Models read, retrieve and reference your content.