Google uses over 200 ranking factors in their algorithm. Some of them you have control over and some you can’t do anything about such as domain name and domain age.
I am going through some of the most important factors that are in your control and could have a great effect on your Guernsey website if you implement them.
On Page Factors
The title tag is one of the most important ranking factors. Include your keyword in your title and insert it at the start of the title for best results.
Use your keyword in the first 100 words of the page’s content as it sends Google a relevancy signal and is connected to higher search rankings.
More words in a page’s content that covers a greater explanation of the topic has a better chance of ranking higher in Google than shorter articles.
Using LSI (Latent Semantic Indexing) keywords shows Google what the topic is about and is better for ranking for many more search phrases. These are words that are related to your page’s topic.
At the present time, Google is unable to read images so you need to enter an “alt” tag within the html source code to let Google know what the image is about.
Spread your websites authority to every page by internally linking them. This makes the other pages more powerful.
Adding videos, animation, images and audio multimedia to your text in your content will send Google a quality signal for better rankings.
Use outbound links to other high authority websites that are in the same business or niche as you. Google will use these links as a relevancy and trust signal.
Although your page’s meta description is not a part of Google’s ranking factor, it does help click through rate conversions which is a ranking factor.
A website or web page that has a lot of broken links on it can negatively affect a sites ranking in the search engines because it will be seen as a sign of neglect.
More than half of all Google searches are carried out on a mobile device. Make sure that your website is mobile optimised or responsive because search rankings are now based on the mobile first index.
Having the same content (duplicate) on more than one page of your website can have a negative effect on your pages rankings because the pages are competing against one another for the same content.